Bed & Breakfast Farmstay and Accommodation South Australia

9.15 - 9.30

Registration

9.30 - 9.45

Dr Peter Manuel - SETTING THE SCENE.

9.45 - 10.15

TOPIC: NEW TECHNOLOGIES CREATE NEW OPPORTUNITIES FOR SMALL BUSINESSES.

SPEAKER: MR DAMIR STOJKOVIC Chief Executive of VIRTUAL INSPECTION AGENCY.

The company specialises in the production of Interactive Virtual Tours for the Real Estate, Hotel and Tourism Industries, and was the first company in the world to have developed virtual tours that are viewable on the iPhone and iPad devices. This cutting edge technology is a fantastic marketing tool for websites and online advertising portals

10.15 -10.45

TOPIC: MARKETING USING SOCIAL MEDIA

What is Social Media? Facebook, Twitter, Blogs, Forums and much much more. How can it help your BBFA Business? How can you integrate Social Media with your website and current marketing strategies? How do you measure the results of your Social Media Efforts?

SPEAKER: LEONIE HUNT - OWNER AND MANAGER OF DIVA BUSINESS SOLUTIONS.

Achievements include World Business Development Manager of the Year for 2 years running whilst working for Leadership Management International, a leadership development company, operating in over 55 countries worldwide. Leonie has nearly 30 years business experience in both the corporate and small business sector, predominantly in sales, marketing and general management roles. She is affectionately known as the Queen of Connections.

10.45 - 11.15

MORNING TEA. Cake, Fresh Seasonal Fruit, Freshly Filtered Coffee and Tea

11.15 - 11.35

TOPIC: ACCREDITATION AND TQUAL

SPEAKER: WARD TILBROOK - Chief Executive of SATIC

The Federal Government has announced a National Tourism Accreditation Framework "to provide tourists with confidence" which includes a new National Tourism Accreditation logo, known as the "TQUAL mark", (which has yet to be released). As part of this Accreditation Framework, a new national body known as the Tourism Quality Council of Australia has been established to approve programs.

11.35 - 12.00

TOPIC: KEEPING RECORDS THAT REDUCE YOUR TAX?

SPEAKER: CRAIG PEACE from CASHFLOW MANAGER - "the simplest book-keeping system on the planet".

12.00 - 12.45

TOPIC: INTERNET MARKETING STRATEGY, TACTICS AND PRACTICAL APPLICATION FOR B&B'S - MAKING GOOD USE OF TECHNOLOGY.

SPEAKER: MR PETER CORNISH - Principal of SUCCINCT IDEAS.

Succinct Ideas is an internet marketer based in Adelaide, South Australia. They help businesses realise, then achieve the amazing online marketing potential the internet provides.

12.45 - 2.00

LUNCH

Entree

Smoked Salmon Roulade with Avocado and Capsicum Salad and Horse Radish Creme.
Mains:
(a) Mustard Crumbed Chicken Breast on sage Potato with a Chicken and Leak Cream Sauce, OR
(b) Oven Roasted Fleurieu Peninsula Lamb Rack on Lemon Herb Couscous with a Pea and red Pepper Sauce

2.00 - 3.00

ATTEND ONE workshop ONLY. PROVIDE PREFERENCES WHEN YOU REGISTER ONLINE . PLACES FILLED IN ORDER OF RECEIPT.

RED WORKSHOP: How good is my website?
PETER CORNISH - Facilitator.
Members opting into this session will need to give permission for Peter to undertake an analysis of their web site. He will look at individual members sites with the group and discuss their strengths and weaknesses. It may be possible to look at a sample of 6-9 sites. The aim - to use the website as a marketing tool.

BLUE WORKSHOP:
This workshop will focus on "HERE'S HOW I DO IT!" Those who opt into this session will be expected to share some of the good and bad ideas they have used within their own Bed and Breakfast. Ideas can be simple or grand. A recent award winning B&B operator will facilitate the session

GREEN WORKSHOP: PLANNING YOUR SOCIAL MEDIA STRATEGY:
LEONIE HUNT Facilitator
The workshop will be a practical and hands on session on Social Media.
Participants can expect to

Learn overall strategies and goals for Social Media
Develop a "take home" Social Media Plan of Action for their B&B or Farmstay
Set up a process to track and measure their marketing & social media results Workbooks provided.

YELLOW WORKSHOP:
DAMIR STOJKOVIC Facilitator from Virtual Inspection Agency
An opportunity to explore more fully the potential offered by virtual inspections. Bring your iPad and iPhone if you have one.

3.00 - 3.30

AGM of the BBFAA (SA Division)

3.30

Raffle Draw - MUST BE PRESENT TO WIN THE PRIZE

3.30 - 4.00

AGM of BBFAA (National)

4.00

HAPPY HOUR

Divisional Events